The $500B Problem: Why Women’s Needs Pockets
It’s nearly in about some time, 2026, and yet half the world’s population is still asking a very simple question: “Where are the pockets?” Women’s fashion has long ignored one of the most basic needs, functionality. Hence, Anikrriti caught hold of it!
According to industry estimates, women spend trillions each year on handbags and “carry-everything solutions” that exist only because their clothes don’t come equipped with proper storage needs, aka pockets. The absence of pockets in women’s clothing has become such a problematic phenomenon that it’s often joked about, meme-ified, becomes troll content on socials, and is accepted as “just the way it is.” But at Anikrriti, we don’t believe functionality should be a luxury; it’s the need of the hour, big time we realise it, period. When men can have pockets in every possible garment, why do women have to suffer it?
The Hidden Cost of No Pockets
The fashion industry is valued at over $500 billion globally, and a significant part of this spending is fueled by accessories. Handbags, clutches, slings, totes, crossbodies, the options are never-ending, but the root cause is singular: women’s clothes rarely come with pockets. This “design flaw” isn’t just inconvenient, it’s systemic and followed blindly by brands globally. It has conditioned women to buy more, carry more, and compromise more. Imagine the freedom of slipping your phone, keys, or lip balm, or just anything for that matter, into your pocket and walking out the door without a second thought. For men, this is standard. For women, it’s a privilege or a moment of sudden happiness, just imagine.
Why Pockets Matter More Than We Think
Pockets aren’t just about convenience. They’re about:
● Freedom – Moving without the weight of an extra bag.
● Safety – Keeping essentials close, without fear of losing them.
● Equality – Challenging a norm that assumes style must come at the cost of practicality.
● Sustainability – Reducing the overproduction and overconsumption of unnecessary accessories.
Anikrriti’s Stand: Pockets in Every Damn Garment
At Anikrriti, we’re rewriting this narrative. Our philosophy is simple: style and functionality must co-exist. Every single garment we create, from kurti to anarkali, saree blouses to dresses, from co-ords to ethnic wear, comes with thoughtfully designed, deep, and practical pockets. Not fake stitches. Not shallow placeholders. Real, usable pockets that fit your essentials without disrupting the fit and fluidity of the garment.
Because we believe women deserve clothes that work for them, not against them.
Pockets: A Statement
For us, pockets are not a trend, they’re a quiet revolution stitched into every seam. They represent freedom, independence, and a refusal to compromise. By reimagining women’s fashion with pockets at the foundation, we’re tackling a $500B problem and offering a solution that’s as effortless, timeless as it is.
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