Anikrriti is a vibrant fusion of tradition and innovation, a mother-daughter venture born from a rich legacy of craftsmanship. Anita and her daughter, driven by a shared passion for empowering women, craft timeless pieces that echo the elegance of Anita’s father, Satya, whose name inspires the brand's commitment to truth and authenticity. Anikrriti offers more than fashion; it's a tapestry of stories, weaving the wisdom of the past into the fabric of today, celebrating every woman's unique journey.
OUR VISION
To be the premier luxury Maison that redefines modern elegance by bringing India’s rich handloom heritage to the wardrobes of trailblazing urban women worldwide.
OUR MISSION
We empower professional women through exquisitely crafted, timeless designs—collaborating with master weavers and artisans to transform traditional motifs into bold, contemporary statements that honor cultural legacy and inspire confidence.