About Our Company

WHO WE ARE

Anikrriti is where luxury meets legacy—celebrating the modern urban professional woman through impeccably crafted, timeless designs. Drawing on India’s storied handloom traditions, we weave vibrant motifs and prints from every state into each garment, transforming cultural heritage into bold expressions of confidence. Our exclusive collections empower leaders to stand out with poise and purpose, marrying artisanal elegance with a daring spirit. At Anikrriti, heritage isn’t just honored—it’s reimagined for today’s trailblazers.

OUR STORY

Anikrriti is a vibrant fusion of tradition and innovation, a mother-daughter venture born from a rich legacy of craftsmanship. Anita and her daughter, driven by a shared passion for empowering women, craft timeless pieces that echo the elegance of Anita’s father, Satya, whose name inspires the brand's commitment to truth and authenticity. Anikrriti offers more than fashion; it's a tapestry of stories, weaving the wisdom of the past into the fabric of today, celebrating every woman's unique journey.

OUR VISION

To be the premier luxury Maison that redefines modern elegance by bringing India’s rich handloom heritage to the wardrobes of trailblazing urban women worldwide.

OUR MISSION

We empower professional women through exquisitely crafted, timeless designs—collaborating with master weavers and artisans to transform traditional motifs into bold, contemporary statements that honor cultural legacy and inspire confidence.