About Our Company

WHO WE ARE

Anikrriti is a women-led, ethical fashion brand redefining affordable luxury for the modern professional woman aged 30–60. Rooted in authenticity, commitment, and craftsmanship, we create capsule collections that celebrate the many dimensions of womanhood—through silhouettes that are powerful, soulful, and versatile.

Every piece is a limited-edition story inspired by the lives, dreams, and cultural legacies of women—blending India’s rich textile heritage with contemporary ethnic and Indo-western design. We believe that fashion is not just about dressing up—it’s about feeling free, seen, and empowered.

Our commitment to ethical practices, slow fashion, and genuine artisanship ensures that every garment holds meaning, intention, and beauty—inside and out.

With new drops every other month, Anikrriti brings thoughtfully curated designs for women who lead with purpose and dress with pride.

OUR STORY

Anikrriti is a vibrant fusion of tradition and innovation, a mother-daughter venture born from a rich legacy of craftsmanship. Anita and her daughter, driven by a shared passion for empowering women, craft timeless pieces that echo the elegance of Anita’s father, Satya, whose name inspires the brand's commitment to truth and authenticity. Anikrriti offers more than fashion; it's a tapestry of stories, weaving the wisdom of the past into the fabric of today, celebrating every woman's unique journey.

OUR VISION

To be the premier luxury Maison that redefines modern elegance by bringing India’s rich heritage to the wardrobes of trailblazing urban women worldwide.

OUR MISSION

We empower professional women through exquisitely crafted, timeless designs—collaborating with master weavers and artisans to transform traditional motifs into bold, contemporary statements that honor cultural legacy and inspire confidence.