Our Journey

Pockets, Power, and the $500B Fashion Gap
The $500B Problem: Why Women’s Needs Pockets It’s nearly in about some time, 2026, and yet half the world’s population is still asking a very simple question: “Where are the pockets?” Women’s fashion has long ignored one of the most basic needs, functionality. Hence, Anikrriti caught hold of it!  According to industry estimates, women spend trillions each year on handbags and “carry-everything solutions” that exist only because their clothes don’t come equipped with proper storage needs, aka pockets. The absence of pockets in women’s clothing has become such a problematic... Read more...
Different Types of Angrakha: From Anarkali to Contemporary Cuts
Angrakha is one of India’s most timeless fits, a garment that has beautifully evolved from royal spaces to modern wardrobes. Known for its cross-over style tied at the side with dori (strings), the Angrakha marries tradition with grace. Today, it has become a versatile choice for women who love ethnic fashion with a modern twist. At Anikrriti, we’re exploring the different types of Angrakha that you can style, from classic Anarkali Angrakha to chic contemporary cuts. 1. Anarkali Angrakha The Anarkali Angrakha is a regal fusion of two iconic styles:... Read more...
Angrakha – Reviving the Heritage of India’s Timeless Fashion
Angrakha is more than just a traditional Indian outfit style; it’s a symbol of elegance, craftsmanship, and cultural pride. This timeless &  iconic fit, with its signature wrap-over style, has been part of Indian heritage clothing for centuries. Today, the Angrakha is making a striking comeback in Anikrriti style, blending the grace of the past with the versatility of modern present-day fashion. History of the Angrakha Originating in the royal courts of Rajasthan and Gujarat, the Angrakha kurta was worn by Mughal and Rajput nobles and notary people. The name... Read more...
What Is a Capsule Curated Collection?
What Is a Capsule Curated Collection?
A capsule curated collection typically consists of 10-30 garments be it tops, bottoms, outerwear, and accessories, traditional ethnic wear, basically whatever genre of clothing is your preference, that share a... Read more...
The Thread That Held Me | Luxury Indo-Western Dresses & Kurta Sets
The Thread That Held Me | Luxury Indo-Western Dresses & Kurta Sets
The Thread That Held Me” capsule collection by Anikrriti—luxurious A-line silhouettes in cotton blend fabrics, featuring exquisite embroidery. Shop sophisticated indo-western dresses & kurta sets Read more...
Celebrate in Style- Anikrriti’s Indo Western Rakhi Outfits
Celebrate in Style- Anikrriti’s Indo Western Rakhi Outfits
Rakhi is more than just a festival; it’s a celebration of sibling love, laughter, and lifelong memories. And you obviously can’t do it with boring outfits, because let’s just agree,... Read more...
Plus Size Styling: Stunning Fashion Dress Picks That Celebrate Every Curve
Plus Size Styling: Stunning Fashion Dress Picks That Celebrate Every Curve
Discover Inclusive, Trendy, and Comfortable Plus Size Dresses at Anikrriti Read more...
Introducing Anikrriti: A New Era of Elegance in Online Dress Shopping
Introducing Anikrriti: A New Era of Elegance in Online Dress Shopping
Step into a world where tradition meets power dressing. Anikrriti, your new go-to destination for fashion online shopping, brings you 100% pure cotton outfits with timeless Rajasthani prints, crafted for... Read more...
Anikrriti: A Legacy Woven in Threads
Anikrriti: A Legacy Woven in Threads
**Woven with Passion, Crafted for Elegance**   In a sunlit workshop, vibrant threads intertwine with rich fabrics, brought to life by skilled artisans. Every stitch tells a story—of tradition, innovation,... Read more...